Aug 17, 2026
Seoul Arts and Music Beyond K-Pop: A Parallel City That Doesn't Market Itself
K-pop tourism has given Seoul a specific visitor profile — fans who come for the agencies, the music shows, the merch shops in Myeongdong and Hongdae. The infrastructure for this is real and well-developed: tours of entertainment company buildings, live recording session viewings, fan signing events, specific cafes dedicated to specific groups. It functions as a self-contained tourism system. Running parallel to it, sharing the same city, is an arts and music scene that doesn't market itself in
